|
Getting Ready
For the New Move
Update
Standards......
As a
non-exclusive
Service Provider
Licensee of the
United States
Postal Service
wanted to make
you aware of
some upcoming
changes which
the
USPS®
is
implementing
effective
November 23,
2008 regarding
Move Update
Standards.
Below are
highlights which
come directly
from the
USPS®
website:
http://www.usps.com/mailpro/2008/janfeb/page4.htm
If you have
questions, you
should contact
the Post Office
TM
where you enter
your mailings.
For additional
information, you
can also go to
Postal Explorer
at
http://pe.usps.gov/
and click
Address Quality.
Effective
November 23,
2008
the Postal
Service
TM
is increasing
its effort to
improve the
percentage of
deliverable mail
by revising the
Move Update
standards. The
Move Update
standards
provide ways for
mailers to
reduce the
number of mail
pieces that
require
forwarding or
return by the
periodic
matching of a
mailer's address
records with
customer-filed
change-of-address
orders.
The final rule
published
September 23,
2007, included
the following
changes related
to
change-of-address
processing:
- Increase
the minimum
frequency of
change-of-address
processing from
185 calendar
days to 95 days
prior to the
date of mailing.
- Extend
the revised Move
Update standards
to include all
Standard Mail
(letters, flats,
parcels and Not
Flat-Machinables),
as well as
automation-rate
and presort-rate
First-Class
Mail.
Move Update
Requirement for
All Standard
Mail
For Standard
Mail mailers,
the new Move
Update standard
does not mean
that you begin
an updating
process on
November. 23,
2008, but
rather, starting
November 23,
2008 mailers
must begin using
addresses that
were updated
within the
previous 95
days. For
example, a
mailing entered
on December 1,
2008 must bear
addresses that
were updated no
earlier than
August 28, 2008.
Authorized
methods for
Standard Mail to
qualify for the
Move Update
standards
include:
NCOALink®
What Is NCOALink®?
NCOALink®
processing
- National
Change of
Address -
Provides
forwarding
address -
Available in 18
and 48 month. Identify the
movers in your
list and update
your records
with their new
address
information.
before you mail.
NCOALink®
processing
searches your
database for the
individuals,
families, and
businesses that
have moved and
filed a change
of address with
the
USPS®
in the
last 48 months. NNCOALink®
is also
available for
address changes
filed in the
most recent 24
months. The
48-month service
is recommended
for any list
that has not
been updated in
over a year.
Now....With
all of these
changes, what do
you do next?
We have a
plan. At CAS
we are pleased
to offer all of
the available
processing to
make sure you
are able to get
the best postal
discounts
available and
stay in
compliance with
the new
regulations from
the Postal
Service.
With our
suite of Postal
Hygiene products,
we have full
turnkey
capabilities to
process your
file through
NCOALink®, DPV,
as well as
LACSLink®
and
CASS
certification,
allowing you
to receive the
highest possible
postal
discounts.
If at any time
you have
questions
regarding the
deliverability
of your
database, or
what services
are needed to
get the lowest
postal rates,
please call one
of our
experienced
sales
consultants
today....
866-461-4693
At CAS, we
are uniquely
positioned
to provide a
consulting
resource
to maximize
your
marketing
success.
Only the
very best
direct
marketing
service
bureaus have
the
knowledge
and
experience
to develop
their own
in-house
proprietary
software.
The result
is an
intimate
knowledge
and
understanding
of the
industry. We
are uniquely
positioned
not only to
offer the
right
mailing
lists and
processing
services to
maximize
your data
needs, but
also to
provide a
consulting
resource to
maximize
your
marketing
success.
Our
proprietary
software
is CASS and PAVE
Certified to
ensure accurate
address
information. CAS
developed, and
has
maintained
in-house for
over 25
years, its
own
Proprietary
Postal
Optimization
Software.
Look to
CAS for all
of your postal
processing
services.
In today's
high speed
world,
change
occurs at an
alarming
rate.
Customer
data that
was once
fresh is
very quickly
outdated.
Whether
you're
communicating
with
customers
over the
internet or
through
traditional
Direct Mail
means, CAS
can help
keep your
mail on
target, your
database
clean and up
to date, and
your postal
costs to a
minimum.
Data
Processing
Glossary:
CASS -
Coding Accuracy
Support System
DPV -
Delivery Point
Validation -
Validates the
accuracy of the
delivery address
NCOALink®
-National Change
of Address -
Provides
forwarding
address -
Available 18 or
48 month
services
LACSLink
- Locatable
Address
Correction
Service - 911
Emergency
Service address
conversion from
rural to city
style addresses
DSF & DSF2
- Delivery
Sequence File -
What type of
address is it?
AEC -
Address Element
Correction done
by the Carrier
Phantom
Finder -
A CAS
Exclusive!
- Negative
merge/purge
process that
identifies and
eliminates 10%
to 30% of
"phantom
prospects"
PCOA -
Proprietary
Change Of
Address
AEC-Address
Element
Correction done
by the Carrier
Vulgar and
Nuisance Words
Suppression
Prison Flag /
Suppression
Nursing Home
Flag /
Suppression
Do Not Call Flag
/ Suppression
Do Not Mail Flag
/ Suppression
Deceased Flag /
Suppression
Intra File
Duplication
Removal
|
