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150,000,000 Occupant
Mailing List
Occupant, Saturation,
Walk Sequence
Nationwide Mailing List
Base Price $12.00 Per
Thousand
Includes, Address,
City, State, Zip
Minimum Order: $100.00
CAS is proud to
offer...
the largest,
most
comprehensive
and accurate
Occupant list in
the industry.
With Valassis
business and
residential
database you can
reach every
potential
customer in your
target market
area. We can
offer you
America's most
complete
national
resident and
business address
list in the
marketplace
today.
What Is The
Valassis
Occupant List?
The
Valassis Occupant
List,
(formerly ADVO)
and otherwise
known as a
"Saturation", "Occ/Res",
or "Walk
Sequence" list,
is for mailings
with targeted
offers aimed at
the true
customer base of
a business. With
an Occupant or
Saturation
mailing, you can
target entire
neighborhoods,
counties, and
states. It is
inexpensive both
in preparation
and postage, and
you can reach
customers very
quickly. You
save 4-5 cents
on standard
class postage.
What
Targeting
Demographic
Criteria is
Available for
Selection?
-
Geography -
State, County,
City, SCF, ZIP
Code & Carrier
Route
- Demographics -
Age, Gender,
Income, Home
Value
- Ethnicity -
African
American, Asian,
Hispanic
- Dwelling Type
- Single Family,
Multi-Family,
Trailer
- Ownership -
Renter, Owner,
P.O. Box
- Lifestyle -
Health &
Fitness, Do It
Yourself, Travel
- Residential or
Business
- New
Construction
Recency -
Weekly, Monthly
How Can I Get
Saturation
Rates?
The USPS offers
postage
discounts based
on the number of
pieces mailed in
each postal
carrier route or
neighborhood. A
carrier route is
simply the
grouping of
addresses that a
postal employee
delivers to on a
daily basis. To
qualify for a
saturation rate,
you must mail to
at least 90% of
the active
residential
addresses or at
least 75% of the
total number of
residential and
business
addresses in
each carrier
route receiving
your mail.
The CAS Occupant
list offers this
ability to
maximize your
postal savings.
The USPS also
requires that a
saturation list
be sorted in
"walk sequence."
Organizing a
list in walk
sequence limits
the interaction
the USPS has
with the mail
piece by placing
each piece in
the order that
the mail
carriers
walk/drive their
route.
Following these
guidelines
positions your
mail in a
classification
called "Enhanced
Carrier Route
Walk Sequence"
or ECRWSS. This
significantly
lowers your
postage rate,
dropping it down
from the
ever-rising
first class
rates by as much
as 60%.
CAS can help you
obtain the
lowest possible
discounts among
any of the other
available postal
discounts.
The Valassis Occupant
list is always
provided in walk
sequence.
Additionally, if
you provide the
weight and
thickness of the
piece as well as
the zip code of
the post office
you are planning
to mail it from,
CAS can
also coordinate
the postal
presort.
The advantages
of using the CAS
Residential
Database are
clear: mail to
every available
potential
customer in your
area and benefit
from the most
substantial
postage savings.
Plus you get
improved
customer
acquisition and
retention.
April 2008
Special!
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