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USPS
Postal Changes,
Rate Case, DPV,
CASS, LACSLink,
NCOALink,
Increased
Prices, Etc...
So you're
asking, "What
are these
changes and how
will this affect
me?"
1.) Effective
May 14, 2007
a.) The price of
a First-Class
stamp will be
raised to 41
Cents
b.) Shape-based
pricing
c.) Flats and
Automation rate
increases
d.) Delayed
implementation
for periodicals
Examples of the
rate increase*
Express
Mail.....................................12.50%
Priority
Mail......................................13.60%
Parcel
Post......................................
16.60%
Standard
Nonprofit ECR........................8.80%
Standard ECR....................................6.90%
Standard
Nonprofit..............................6.70%
Standard
Regular................................9.50%
Periodicals
Outside
County....................11.70%
Periodicals
Within
County......................18.30%
FCM Letters and
Cards..........................6.90%
Overall
Average
Increase.................7.60%
* USPS Rates
signal enhanced
efficiency and
assure all types
of mail cover
their costs
2.) Effective
July, 2007
Any direct
mailer wanting
discounted
postage rate on
letters, flats
or parcels must
properly code
and match their
addresses using
one of the
following
methods:
a.)
CASS -
Certified
Address Matching
Methods
b.) Use the
correct ZIP+4
code on each
mail piece
3.) Effective
August 1, 2007
With this
change, you will
be required to
process your
file through
CASS, DPV, and
LACSLink in
order to qualify
for automation
discounts.
A Move Update
will be a
requirement on
First-Class
discounted mail. The NCOALink is just
one of the
processes
available that
would meet the
Move Update
requirements.
a.)
NCOALink
- National
Change of
Address -
Provides
forwarding
address -
Available in 18
and 48 month
(One of the Move
Update
processing
options)
b.)
CASS
-
Coding Accuracy
Support - Lets
the USPS
evaluate the
accuracy of
address-matching
software in
three areas:
ZIP+4 delivery
point coding,
carrier route
coding and
five-digit
coding
c.)
DPV
- Delivery Point
Validation -
System which
aids mailers in
getting accurate
delivery
addresses and
identifying
erroneous
addresses
d.)
LACSLink
- Locatable
Address
Correction
Service -
LACS-911 address
conversion from
rural to city
style addresses
Currently an
option,
beginning with
Cycle L of
CASS-certified
software, the
USPS will assign
a ZIP+4 code to
a mail piece
only if the
mailer uses
CASS-DPV to
confirm that the
input address
has a valid
primary number.
The USPS said
that under the
new system, an
average of 2
percent of the
addresses from a
mailing list
could lose their
automation
discount, but
that mailers
with higher
quality address
lists will
experience
smaller drops in
matching level.
The new DPV
requirement will
help mailers more
efficiently
reach more of
their intended
recipients
through the USPS
automated
processes, and
avoid lost
opportunities
with their
customers due to
undeliverable,
as-addressed
mail.
In a letter
filed by Charlie
Bravo, senior
vice president
of intelligent
mail and address
quality at USPS,
he recommended,
".......that
mailers not wait
until Aug. 1 to
improve their
address lists
immediately."
Now....With
all of these
changes, what do
you do next?
We have a
plan. At CAS
we are pleased
to offer all of
the available
processing to
make sure you
are able to get
the best postal
discounts
available. We
have changed and
regulated our
quality settings
to make the
selections that
much easier. We
offer all of our
databases CASS
and DPV
certified for
count selection
and all orders.
With our
suite of Postal
Hygiene products,
we have full
turnkey
capabilities to
process your
file through
NCOALink, DPV,
as well as
LACSLink and
CASS
certification,
allowing you to
receive the
highest possible
postal
discounts.
If at any time
you have
questions
regarding the
deliverability
of your
database, or
what services
are needed to
get the lowest
postal rates,
please call one
of our
experienced
sales
consultants
today....
866-461-4693
At CAS, we
are uniquely
positioned
to provide a
consulting
resource
to maximize
your
marketing
success.
Only the
very best
direct
marketing
service
bureaus have
the
knowledge
and
experience
to develop
their own
in-house
proprietary
software.
The result
is an
intimate
knowledge
and
understanding
of the
industry. We
are uniquely
positioned
not only to
offer the
right
mailing
lists and
processing
services to
maximize
your data
needs, but
also to
provide a
consulting
resource to
maximize
your
marketing
success.
Our
proprietary
software
is CASS and PAVE
Certified to
ensure accurate
address
information. CAS
developed, and
has
maintained
in-house for
over 25
years, its
own
Proprietary
Postal
Optimization
Software.
Look to
CAS for all
of your postal
processing
services.
In today's
high speed
world,
change
occurs at an
alarming
rate.
Customer
data that
was once
fresh is
very quickly
outdated.
Whether
you're
communicating
with
customers
over the
internet or
through
traditional
Direct Mail
means, CAS
can help
keep your
mail on
target, your
database
clean and up
to date, and
your postal
costs to a
minimum.
Data
Processing
Glossary:
CASS -
Coding Accuracy
Support System
DPV -
Delivery Point
Validation -
Validates the
accuracy of the
delivery address
NCOALink
-National Change
of Address -
Provides
forwarding
address -
Available 18 or
48 month
services
LACSLink
- Locatable
Address
Correction
Service - 911
Emergency
Service address
conversion from
rural to city
style addresses
DSF & DSF2
- Delivery
Sequence File -
What type of
address is it?
AEC -
Address Element
Correction done
by the Carrier
Phantom
Finder -
A CAS
Exclusive!
- Negative
merge/purge
process that
identifies and
eliminates 10%
to 30% of
"phantom
prospects"
PCOA -
Proprietary
Change Of
Address
AEC-Address
Element
Correction done
by the Carrier
Vulgar and
Nuisance Words
Suppression
Prison Flag /
Suppression
Nursing Home
Flag /
Suppression
Do Not Call Flag
/ Suppression
Do Not Mail Flag
/ Suppression
Deceased Flag /
Suppression
Intra File
Duplication
Removal
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