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What are Rooftop
Radius Counts?
Most list
brokers often
pull data based
on aggregated or
entire ZIP Codes
(5 digit, 3
digit, or SCF) -
this is far too
crude when
targeted
location really
matters. ZIP
Codes vary in
size across the
US and can be
tens of square
miles, resulting
in many unneeded
names. The
downsides are
obvious...
increased list
rental costs,
increased
mailing costs,
and lower
response rates.
CAS now offers
"Rooftop",
sometimes called
"Site Level"
radius
selections.
Now you have the
ability to
select your list
based on a
radius
surrounding an
actual location
from the street
address.
With
street-level or
"rooftop" radius
selection, you
only get the
addresses
falling within
the selected
radius. This is
critical when
the selection
area is very
small or when
there are
penalties for
mailing to the
"wrong" area. If
you think your
list provider is
already giving
you the lat/long
information,
make sure you
ask if it's
ZIP+4 based or
rooftop based.
The difference
can be
substantial.
Offered
Exclusively by
CAS!
We go one step
further than
other list
brokers /
compilers.
We have
developed our
rooftop radius
count software
with the ability
to select the
"nearest
household"
between multiple
locations.
Now if you
select two or
more locations
that have
overlapping
radius coverage
areas, our
software will
look at each
household and
tell you which
location it is
"closest" to.
For multi-store
locations or
franchises, you
now can pull
mailing lists
with households
truly within
your radius
selection.
Talk to your
sales
representative
for more
details.
Rooftop radius
selections are
available on all
Turbo-Marketing
consumer and
business files.
What Are
Demographic
Tallies?
Using the most
commonly
selected
consumer
demographics,
you can now
tally by Exact
Age, Estimated
Age, Estimated
Income, Median
Income,
Estimated Home
Value, Median
Home Value,
Occupation,
Presence of
Children, Length
of Residence,
and Marital
Status, among
others.
Our tallies now
allow you to
determine how
many records
fall into each
predefined
demographic
group, making
your list
selection more
accurate and
efficient.
Where do you
find this
option?
On the
SUBMIT COUNT
screen, click on
the TALLY A
SELECTED FIELD
button, select
the fields you
want to tally.
When your count
is completed,
the count tallies
will be located
at the end of
the count
report.
To see a full
PDF sample tally
report, click
here
Sample
Demographic
Tally Report:
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