Demographic & Data Append Services
 

Learn more about your customers by enhancing your customer database with current information that will help you increase the effectiveness and success of your target marketing efforts. Match your database against the nation's largest and most comprehensive consumer database, ConsumerVision. This file consists of 230 million individuals and 150 million households nationwide. 

With over 500 demographics, psychographics, and lifestyle elements available for append, you can understand the household income, age, occupation, education levels, presence of children and lifestyle characteristics of your customers. Appending demographics, behavioral and mortgage information gives you the clearest picture of who your customers really are and allows you to market to them the proper way.

Append Percentage - Varies depending on the accuracy of the names on your list. Your record must match our database record exactly, otherwise no match will be given. The average percentage appended is 60 to 70 percent, depending on the variables selected.  Running some form of address verification and standardization, such as CASS, NCOALink, DSF, & DPV may improve the append percentage and is recommended before processing your list.  Your sales representative will be able to make the best recommendation for your situation.

Demographic Tallies & Rooftop Radius - Now Available!  Read More

PDF Printable Data Card:   Data Append Datacard

Below are just a few of the elements available for data / demographic enhancement:

Level 1 Elements
Address Type
Title
Basic Ethnic Code
Estimated Age
Estimated Income
Estimated Wealth
Gender
Homeowner Type

Level 2 Elements

Exact Age
Occupation
Occupation type
Dwelling Type
Presence of Children
Number of Children

Level 3 Elements

Date of Birth
Month & Year of Birth
Presence of Email Address
Country of Origin
Language Preference
Religion Code
Premium Ethnic Code
Combined Vehicle Market Value
Motorcycle Owner
New Vehicle Purchaser
Number of Cars Registered
Recreational Vehicle Owner
Truck Owner
Estimated Home Value
Blue Chip Lifestyle
Do It Yourself Lifestyle
Technology Lifestyle
Athletic Lifestyle
Fitness Lifestyle
Outdoors Lifestyle
Domestic Lifestyle
Good Life Lifestyle
Cultural Lifestyle
Membership Club Interests
Computer Product Interests
Investor Interests
Debt Consolidation Interests
Telecommunications Svc Interests
College & Higher Education Interests
Insurance Interests
Health & Fitness Interests
Survey & Sweepstakes Interests
Opportunity Seekers
Automobile Interest

Hobbies & Other
*Astrology
*Automotive Work
*Bible Reading
*Book Reading
*Cable TV Viewing
*Collectibles/Collections
*Crafts
*Cultural/Arts Events
*Fashion Clothing
*Fine Art/Antiques
*House Plants
*Needlework/Knitting
*Photography
*Quilting
*Science Fiction
*Sewing
*Sweepstakes/Contests
 

Travel & Dining
*Airline Club/Frequent Flier
*Casino Gambling
*Cruise Ship
*Dining/Home Cooking
*Foreign Travel
*Gourmet Cooking/Fine Foods
*Travel for Business
*Travel for Pleasure/Vacation
*Travel in USA
*Wines

Level 4 Elements

Mail Order Responder
Mail Order Buyer
Mail Order Donor
Niches & Super Niches
(Lifestyle Clusters)

Level 5 Elements

Revolving Debt
Summarized Credit Score
Value Score

Household Composition
Length of Residence
Latitude
Longitude
Marital Status
Median Home Value
Median Income

Child Male 0-2
Child Female 0-2
Child Male 3-5
Child Female 3-5
Child Male 6-10

Travel Interests
Home Improvement Interests
Apparel Interests
Weight Loss Interests
Cable Internet Service Users
Military
Adult Dating Service Interests
Online Auction Interests
 

Healthy Choices
*Diet/Weight Control
*Health/Natural Food
*Healthy/Low-Fat Cooking
*Improving Your Health
*Physical Fitness/Exercise
*Self Improvement
*Walk for Health
 

Buying Behavior
*Shop by Catalog
*Shop by Internet
 

Collectibles
*Art/Antique Collecting
*Stamp/Coin Collecting
 

Pets
*Own a Cat
*Own a Dog

Sports & Recreation
*Bicycling
*Camping/Hiking
*Extreme Sports
*Fishing
*Gardening
*Golf
*Horseback Riding
*Hunting/Shooting
*Motorcycling
*Mountain Biking
*NASCAR Enthusiast
*Participate in Team Sports
*Power Boating
*Roller Blading
*Running/Jogging
*Sailing
*Skateboarding
*Snow Skiing
*Snowboarding
*Tennis
*Vegetable Gardening
*Watching Sports on TV

Retail Credit Card
Bank Credit Card
Travel Credit Card
Gas Credit Card
Finance Company Credit Card

Median Years in School
Nielsen County Code
Oldest Age at Address
Percent Black
Percent Hispanic
Property Type
Size of Family Dwelling Unit

Child Female 6-10
Child Male 11-15
Child Female 11-15
Child Male 16-17
Child Female 16-17

Contributions
*Community/Civic Activities
*Current Affairs/Politics
*Democratic Contributors
*Donate to Charities
*Health Charities
*Our Nations Heritage
*Republican Contributors
*Veterans Charities
*Wildlife/Environmental Issues
 

Interests
*Care for Elderly
*Grandchildren
*Military Veteran
 

Current Long Distance Carrier
*AT&T
*MCI
*Sprint
 

Music Preferences
*Classical
*Contemporary Christian
*Country
*Easy Listening/Light Sounds
*Gospel
*Jazz
*R&B
*Rap
*Rock (hard & soft)

Money & Technology
*Buy Pre-Recorded Videos/DVDs
*Career Oriented Activities
*Electronics
*Having a Swimming Pool
*Home Furnishing/Decorating
*Home Improvement Projects
*Home Study Courses
*Home Video Games
*Home Video Recording
*Home Workshop
*Home Personal Computers
*Money Making Opportunities
*Mutual Funds
*Own a CD Player
*Own A Vacation Home
*Real Estate Investments
*Recreation Vehicles
*Science/New Technology
*Stereo/Records/Tapes/CDs
*Stock/Bond Investments
*Surf the Net

Misc. Credit Card
Standard Specialty Credit Card
Upscale Retail Credit Card
Upscale Specialty Credit Card