ConsumerVision Sources: CAS has developed a multi-sourced and data-enriched consumer information product of transaction and response-driven elements that are demographically selectable for any marketing communication program from list generation to customer database enhancement. It contains actionable information on nearly 110 million households and 220 million individuals brought together "relationally" from pivotal file sources used for demographically selectable items at the individual, household and area level.

Just Added February 2008 - 58 Million Magazine Subscribers

CAS announces that the February, 2008 update of their multi-sourced ConsumerVision database will include new and previously unreleased consumer interest elements. Sourced from actual subscribers of various national magazine and periodical titles, Subscriber Interest and Lifestyle Elements will include: Gardening, Decorating, Do-It-Yourself / Home Improvement, Travel, Gourmet Cooking, Fine Dining, Woodworking, Sewing/Knitting, Crafts, Beauty & Fashion, Children’s and Adult Health, Book Buyers, Spanish Speaking Subscribers, Empty Nesters, and more.

The addition of these elements gives ConsumerVision far greater depth in Lifestyle and Interest categories than any single-sourced database. The accuracy and timeliness of subscriber-based information is unparalleled by standard survey and response data. The ability to use these subscriber-based interest and lifestyle selections alone, or in conjunction with survey-based and other self-reported sources gives direct marketers a distinct advantage when they use ConsumerVision.  See a list of Subscriber Categories>

Below is a diagram of our ConsumerVision National Database Compilation Process.

ConsumerVision can also be selected by marketing segments like: Affluent Households, Computer Owners, Upscale Seniors and Grandparents, Hispanic Households, people interested in Investment and Finance; Mortgage-holders, and many more unique segments. ConsumerVision can also be used to identify Foreclosure, Liens, Refinance, Construction Loans, Adjustable Interest Rate. Mortgage Term, Second Mortgage, Loan Type, Loan Date, New Homeowner Hotlines, just to name a few.

ConsumerVision Facts: ConsumerVision takes advantage of being processed against CAS' in-house Change of Address and Postal Optimization products, which are run by its own proprietary CASS Certified Software. This database is updated monthly with ever growing demographic, household and individual counts.

In addition to standard selections covering Exact Age, Household Income and presence of Children, CAS is proud to present a complementary behavioral information component that is a 60 million household subset compiled from response surveys, magazine subscriptions, and interactive sources. This segment will serve to complement our data enhancement and list rental services by introducing psychographic data that defines the lifestyle characteristics, behavior and product interests of individuals whose social roles, activities, hobbies and habits can be matched to a specific offer and provide insight into their purchasing likelihood.

Below are just a few of the elements available for selection on ConsumerVision:

Level 1 Elements
Address Type
Title
Basic Ethnic Code
Estimated Age
Estimated Income
Estimated Wealth
Gender
Homeowner Type

Level 2 Elements

Exact Age
Occupation
Occupation type
Dwelling Type
Presence of Children
Number of Children

Level 3 Elements

Date of Birth
Month & Year of Birth
Presence of Email Address
Country of Origin
Language Preference
Religion Code
Premium Ethnic Code
Estimated Home Value
Blue Chip Lifestyle
Do It Yourself Lifestyle
Technology Lifestyle
Athletic Lifestyle
Fitness Lifestyle
Outdoors Lifestyle
Domestic Lifestyle
Good Life Lifestyle
Cultural Lifestyle
Membership Club Interests
Computer Product Interests
Investor Interests
Debt Consolidation Interests
Telecommunications Svc Interests
College & Higher Education Interests
Insurance Interests
Health & Fitness Interests
Survey & Sweepstakes Interests
Opportunity Seekers
Automobile Interest

Hobbies & Other
*Astrology
*Automotive Work
*Bible Reading
*Book Reading
*Cable TV Viewing
*Collectibles/Collections
*Crafts
*Cultural/Arts Events
*Fashion Clothing
*Fine Art/Antiques
*House Plants
*Needlework/Knitting
*Photography
*Quilting
*Science Fiction
*Sewing
*Sweepstakes/Contests
 

Travel & Dining
*Airline Club/Frequent Flier
*Casino Gambling
*Cruise Ship
*Dining/Home Cooking
*Foreign Travel
*Gourmet Cooking/Fine Foods
*Travel for Business
*Travel for Pleasure/Vacation
*Travel in USA
*Wines

Level 4 Elements

Mail Order Responder
Mail Order Buyer
Mail Order Donor
Niches & Super Niches
(Lifestyle Clusters)

Level 5 Elements

Revolving Debt
Summarized Credit Score
Collectability Credit Score

IPA - Income Producing Asset

*NEW Elements!

* Active Magazine Subscribers

*Active Families.........14,439,677
*Adult Health............19,540,989
*Beauty Fashion........21,157,983
*Book Buyers.............3,280,334
*Children’s Health........9,824,476
*Internet Subscribers..11,043,144
*Fine Foods Gourmet...37,391,258
*Cooking.................39,638,270
*Crafts....................7,220,316
 

** Magazine Subscribers -

Propensity Score Available

Household Composition
Length of Residence
Latitude
Longitude
Marital Status
Median Home Value
Median Income

Child Male 0-2
Child Female 0-2
Child Male 3-5
Child Female 3-5
Child Male 6-10

Travel Interests
Home Improvement Interests
Apparel Interests
Weight Loss Interests
Cable Internet Service Users
Military
Adult Dating Service Interests
Online Auction Interests
 

Healthy Choices
*Diet/Weight Control
*Health/Natural Food
*Healthy/Low-Fat Cooking
*Improving Your Health
*Physical Fitness/Exercise
*Self Improvement
*Walk for Health
 

Buying Behavior
*Shop by Catalog
*Shop by Internet
 

Collectibles
*Art/Antique Collecting
*Stamp/Coin Collecting
 

Pets
*Own a Cat
*Own a Dog

Sports & Recreation
*Bicycling
*Camping/Hiking
*Extreme Sports
*Fishing
*Gardening
*Golf
*Horseback Riding
*Hunting/Shooting
*Motorcycling
*Mountain Biking
*NASCAR Enthusiast
*Participate in Team Sports
*Power Boating
*Roller Blading
*Running/Jogging
*Sailing
*Skateboarding
*Snow Skiing
*Snowboarding
*Tennis
*Vegetable Gardening
*Watching Sports on TV

Retail Credit Card
Bank Credit Card
Travel Credit Card
Gas Credit Card
Finance Company Credit Card

*Decorating.................37,904,439
*Home improvement........3,916,416
*Empty Nesters............21,326,680
*Fitness / Exercise..........7,231,405
*Gardening.................29,531,418
*Mail order buyers.........35,313,808
*Multi - subscriber.........23,224,465
*Knitting/Sewing............1,059,938
*Nutrition / Diet.............9,160,140
*Spanish Speaking............432,818
*Subscriber................49,700,526
 

Median Years in School
Nielsen County Code
Oldest Age at Address
Percent Black
Percent Hispanic
Property Type
Size of Family Dwelling Unit

Child Female 6-10
Child Male 11-15
Child Female 11-15
Child Male 16-17
Child Female 16-17

Contributions
*Community/Civic Activities
*Current Affairs/Politics
*Democratic Contributors
*Donate to Charities
*Health Charities
*Our Nations Heritage
*Republican Contributors
*Veterans Charities
*Wildlife/Environmental Issues
 

Interests
*Care for Elderly
*Grandchildren
*Military Veteran
 

Current Long Distance Carrier
*AT&T
*MCI
*Sprint
 

Music Preferences
*Classical
*Contemporary Christian
*Country
*Easy Listening/Light Sounds
*Gospel
*Jazz
*R&B
*Rap
*Rock (hard & soft)

Money & Technology
*Buy Pre-Recorded Videos/DVDs
*Career Oriented Activities
*Electronics
*Having a Swimming Pool
*Home Furnishing/Decorating
*Home Improvement Projects
*Home Study Courses
*Home Video Games
*Home Video Recording
*Home Workshop
*Home Personal Computers
*Money Making Opportunities
*Mutual Funds
*Own a CD Player
*Own A Vacation Home
*Real Estate Investments
*Recreation Vehicles
*Science/New Technology
*Stereo/Records/Tapes/CDs
*Stock/Bond Investments
*Surf the Net

Misc. Credit Card
Standard Specialty Credit Card
Upscale Retail Credit Card
Upscale Specialty Credit Card

*Travel....................4,707,321
*Woodworking...........2,149,255

*Gardening..............29,531,418
*Mail order buyers.....35,313,808
*Multi - subscriber......23,224,465
*Knitting/Sewing.........1,059,938
*Nutrition / Diet..........9,160,140
*Spanish Speaking.........432,818
*Subscriber.............49,700,526
*Travel...................4,707,321
*Woodworking..........2,149,255