Data Processing Services

Data Cleansing & Custom Processing

Your One Stop for All of your Data Services

Mailing and Email Marketing Data Cleansing

Only the very best direct marketing service bureaus have the knowledge and experience to develop their own in-house proprietary software. The result is an intimate knowledge and understanding of the industry. We are uniquely positioned not only to offer processing services to maximize your data needs, but also to provide a consulting resource to maximize your marketing success.

At CAS, we are uniquely positioned to provide a consulting resource to maximize your marketing success.

Our proprietary software is CASS and PAVE Certified to ensure accurate address information. CAS developed, and has maintained in-house for over 25 years, its own Proprietary Postal Optimization Software.

Duplicate names on your customer file are a source of confusion and a waste of marketing dollars. CAS' Analytical Merge/ Purge has the ability to clean-up your customer or prospect file based on individual names, addresses, phone numbers and more.

CAS takes the Privacy worry out of your hands for both your Telemarketing and Direct Mailing campaigns. We maintain and update the various state Do-Not-Call lists, the DMA Telephone Preference Service (TPS) file and the DMA Pander File. These records are suppressed automatically to ensure that your marketing efforts conform to all Federal and State legislation.

Look to CAS for all of your mail and postal processing services. In todays high speed world, change occurs at an alarming rate. Customer data that was once fresh is very quickly outdated. Whether you're communicating with customers over the internet or through traditional Direct Mail means, CAS can help keep your mail on target, your database clean and up to date, and your postal costs to a minimum.

Land Line & Cellular Telephone Append & Verification

CAS' software increases phone number accuracy for more effective telemarketing. Records are processed against FOUR of the largest compiled databases in the country, all in one step. No other company can touch the volume and quality of our phone append processing.

The second step runs the non-matched records through our Directory Assistance phone append database. This database, updated weekly, consists of every household and business in the US. From this file, we carry up to 7 numbers per record, helping to increase matches on the verification process.

The third step runs all non-matched records through our Daily New Connects and Disconnects. Match rates are typically lower from the third pass, however these records are the freshest and most up to date.

Phone Append & Verification Benefits

Quality Information

CAS uses a single file made up of multiple national databases to provide the best phone numbers and information available.

On-Time Performance

CAS keeps our delivery time promises. In direct marketing, the importance of on-time performance is paramount. CAS will not be late.

Quality Reports

CAS Phone Append reports include a state-by-state report with the numbers of records searched and found.

Confidence Levels

CAS confidence codes allow the client to tailor the quantities and quality of the telephone numbers returned. PDF Printable Data Card: Phone Append Confidence Levels (PDF)

"Do Not Call" Edits

CAS houses all "Do-Not-Call" files (FTC, State Specific and Privacy Advocate).

Verification

Using the Phone Number Verification option, CAS can flag a client's list for phone number matches. The client's file must contain a phone number, and that phone number must be defined in the file definition. The entire number, including area code, must match to be considered a verified phone number.

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Demographic Data Append / Data Enhancement Services

Learn more about your customers by enhancing your customer database with current information that will help you increase the effectiveness and success of your target marketing efforts. Match your database against the nation's largest and most comprehensive consumer database, ConsumerVision. This file consists of 230 million individuals and 150 million households nationwide.

With over 500 demographics, psychographics, and lifestyle elements available for append, you can understand the household income, age, occupation, education levels, presence of children and lifestyle characteristics of your customers. Appending demographics, behavioral and mortgage information gives you the clearest picture of who your customers really are and allows you to market to them the proper way.

Append Percentage - Varies depending on the accuracy of the names on your list. Your record must match our database record exactly, otherwise no match will be given. The average percentage appended is 65 to 75 percent, depending on the variables selected. Running some form of address verification and standardization, such as CASS, NCOALink, DSF, and DPV may improve the append percentage and is recommended before processing your list. Your sales representative will be able to make the best recommendation for your situation.

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Cable Append - Add a name to a street address

In cases where your house or prospect file contains only residential street addresses, this service can match the street address and return a name and/or telephone number based on your choice. Match rates vary based on input records age. Charges for Cable Append are based on the number of records matched for Name and number of records matched for Telephone plus a file input passing charge or minimum.

Privacy Services / FTC DNC (Do Not Call) Suppression

Privacy is a hot topic and keeping up with the legislative changes can be a time consuming job. CAS takes the privacy worry out of your hands for both your Telemarketng and Direct Mailing campaigns. We maintain and update the National FTC Do-Not-Call file, various state Do-Not-Call lists, the DMA Telephone Preference Service (TPS) file and the DMA Pander file. These records are suppressed automatically to ensure that your marketing efforts conform to all Federal and State legislation.

CAS will continue adding Do-Not-Call records as they become available and do everything in our power to keep up with the rapidly advancing legislation. However, it is advisable that you also ensure that your marketing efforts meet all Federal and State legislation, and that you contact your own legal counsel before acting on any information regarding Federal and State laws, or regulations.

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NCOALink 18 Month/DPV

CAS Inc., is a non-exclusive licensee for the USPS ™ Limited Service Provider NCOALink. In addition to 18 months of Move Update information and USPS™ Return Codes, we are pleased to offer DPV as part of our standard NCOALink offering. Over 40 million Americans change addresses annually. NCOALink 18 Month matches mailing list addresses to 18 months of change of address information for families, individuals and businesses. This data is updated weekly.

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NCOALink 48 Month / DMA / LACSLink / DPV™

CAS is pleased to offer the DMA Mail Preference Service suppression flag, LACSLink updates, and DPV as part of our standard NCOALink offering. Over 40 million Americans change addresses annually. Move48 (NCOALink) matches mailing list addresses to 48 months of change of address information for families, individuals and businesses.

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NCOALink PAF Form Download

The USPS requires that anyone processing a mailing list through their NCOALink products must have a completed Processing Acknowledgement Form (PAF) on file prior any NCOALink processing.

NCOALink PAF FORMNCOA paf download form, NCOA update company, update addresses from NCOA, form for NCOA

CASS Processing

CASS processed addresses verifies whether or not an address is an actual valid address. On average, CASS processed addresses will code 3.96% of a file as bad / non-deliverable addresses.

LACSLink

LACSLink Corrects address lists for areas that have undergone permanent address conversion. The LACSLink database consists of address conversions that the USPS ™ has obtained and verified, primarily a result of 911 address conversions.

DSF2 / DPV

Using an EXACT address database from the USPS™, DSF2 verifies whether or not an address is an actual valid address.

Address Element Correction AEC

(AEC Address Element Correction): Takes the addresses, as coded by CASS-Certified Address Matching Software and adds the address element(s) to make them deliverable addresses. On average, AEC will update 1.53% of a file.

Zip+4 Standardization

Postal address standardization (also known as address validation, address verification and CASS certification) is the process used to check the validity and deliverability of a physical mailing address. It is the process of formatting addresses as recommended by the USPS. Before an address can be certified as deliverable (CASS-certified), it must first be standardized. Standardization converts an address to a standard format by correcting the address, if possible, and adding missing information, such as a ZIP code, to produce a complete address containing a street address, city, state, and ZIP code.

Phantom Finder - Patented process!

phantom finder data cleansing servicesPhantom Finder uses a "Patented" method of identifying the phantom records (bogus records) in your marketing database. These records can many times be less than ideal candidates to respond to a direct mail campaign.

Through our proprietary negative merge/purge process Phantom Finder can identify and flag prospects that are not "who they appear" to be.

With direct mail expenses continuing to increase and with mail security becoming a prevalent issue, it makes more sense than ever to direct your mailing efforts to the "right person".

Phantom Finder matches against the highest quality aggregated multi-sourced consumer database in the industry, ConsumerVision. CAS can add that missing ingredient, "Confidence" to your direct mail campaign. Phantom Finder is an essential component for any size or type of direct mail campaign. Offered exclusively from CAS!

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List Profiling / Penetration Analysis

How much do you know about your current customers? CAS utilizes our "in house" national consumer database of over 200 million records, with over 500 demographic and psychographic elements. We'll match to your customer list and provide a penetration analysis of household-level demographic elements such as Age, Income, Ethnicity, Occupation, Marital Status and Gender in a professionally designed report. You will then be ready to target additional prospects with similar profiles and improve your response rates!

Customer Segmentation Modeling

Coming SOON!

Deceased Suppression

Sending direct mail to the recently deceased adds insult to injury for the remaining members of a household. For others, it can create active hostility toward your company. It is a common complaint and it is impossible to quantify the emotional distress suffered by the surviving members of the family and/or friends.

Not only is this practice bad manners, but it is also bad for business. These useless mailings are not just a waste of time and money, but are also a hindrance to your company's reputation. Let CAS identify deceased customers/prospects using its database of over 36 million records. CAS can screen your entire file instantly and remove or flag those customers/prospects that are deceased.

List Order Fulfillment

CAS List Fulfillment program includes precise quality control. List Information, including qualities and advanced list selection criteria.

The List Fulfillment process also allows selection or omission of records based on a multitude of demographics, including:

Zip code, SCF code and State

Home and/or Business Phone

Median Home Value

Estimated Household Income

Gender

Marital Status

Estimated Head of Household

Age

Children Present and Children's Ages

Mail Order Responder and more...

Customer Support



You can always send us an email or call us directly at 866-461-4693.

Data Experts are here to help.

CAS Inc
10303 Crown Point Ave
Omaha, NE 68134
866-461-4693

Looking for the List Industry's Best Practices? Call one of our data experts and find out why CAS sets the standard for quality data from a company you can trust. Call 866-461-4693 CLICK HERE to request a Free Quote